B2C (business-to-consumer) users are the ones who buy products for personal usage, while B2B (business-to-business) users are businesses or organizations that purchase products for their business operations. See post: Customers and Consumers

B2C e-commerce portals primarily aim at individual consumers and have a website that enables users to explore and purchase products or services.

B2B e-commerce platforms, on the other hand, meet the needs of businesses and most have a more sophisticated purchasing procedure. Customers must always be registered and provide business information before gaining access to the portal’s products. 

B2B e-commerce portals also often have features like bulk ordering, account management, and integration with enterprise resource planning (ERP) systems.

A wholesale customer is a company or organization that acquires items or services in large quantities for resale or internal use. They purchase bulk quantities of products at wholesale costs, which are typically less than retail pricing. Distributors, merchants, and other firms that purchase products to resell to end consumers might be wholesale customers. They can also purchase items for their own internal usage, such as office supplies and raw materials. Our B2B e-commerce solution iAM-Trade is designed to accommodate the diverse purchasing needs and requirements of wholesale customers, such as bulk ordering and account administration.