D2C Business Model
D2C stands for “direct-to-client” and refers to a business model in which a company sells products directly to clients without the use of intermediaries such as retail stores or distributors.
In a D2C model, companies interact with clients through their own channels, such as a B2B e-commerce website and have full control over the client experience, pricing, and branding.
D2C business model can be used by companies of all sizes and industries, from small startups to large corporations, and are becoming increasingly popular due to the growth of e-commerce and the ability for companies to reach and interact with clients more directly and easily.
Main tools of D2C business model:
- Online portal
- Brands websites and pages
- Direct mail and catalogs
- Mobile apps
- In-person experiences
D2C companies often prioritize client benefits, experience, convenience, and pricing personalization, and focus on building long-term relationships with their Clients, which in turn helps them to increase Client loyalty and Client business value.