Fishing, hunting, travel,
outdoor activities

A fisherman casts a fishing rod he bought on online portal Fishing ROI.

Fishing Roi, LLC
Wholesale fishing tackle distributor

Fishing ROI Ltd launched in 2010 as a manufacturer 
of fishing gear. Today it is a recognized Ukrainian 
manufacturer and wholesale fishing tackle distributor, also serving the needs of hunting, tourism, and other outdoor activities. The company 
closely co-operates with international manufacturers 
and distributors, as well as dozens of retailers in Kharkiv 
and other Ukrainian cities. 

Market leader issues


At a point in the company’s growth, Fishing ROI Ltd adopted an e-commerce system to automate operations and manage rapid sales growth and inventory expansion. Hence, Fishing ROI Ltd decided to entrust this task to Trident Software due to our past successful collaborations and the favorable reviews and personal recommendations we provided. Additionally, the customer was impressed by the expertise our team had acquired over years of development.


The implementing purpose

After jointly assessing the available options with Trident Software experts, the founder of Fishing ROI opted for the iAM-Trade e-commerce platform to cater to both B2B and B2C needs.

The project was completed in six months by a team of seven developers, financial experts, and project managers. Due to the need to address several challenging responsibilities, the project’s scope was extensive.

  • Integrate B2C and B2B features into a single solution
  • Automate and integrate customer accounting and reporting procedures with the e-commerce system
  • Deal with a time of rapid expansion defined by a monthly increase in orders of up to 15%
  • Focus on active inventory expansion defined by a high pace of new product and product category additions

This has been achieved


Thus, we’ve set up the iAM-Trade e-commerce platform with B2C and B2B capabilities to increase online retail sales and manage relationships with Fishing ROI’s manufacturing and wholesale fishing tackle distributor partners.

Order Management

In the first place, we’ve implemented comprehensive order processing functionality for customers, including:

  • Order reservation
  • Detailed order log
  • Pre-ordering
  • Invoicing
  • Statements
  • Complaints and returns management
  • Automation of supplier orders
  • Wait/Wish lists
  • Notifications: emails, and push for order changes


Then, we’ve enhanced the process of setting, analyzing, and adjusting product prices to maximize profitability and achieve the company’s business goals.

  • Multiple pricing levels
  • Customizable pricing rules
  • Real-time pricing updates
  • Support for discounts and promotions
  • Package offers
  • Multi-currency support
  • Contract pricing
  • User access controls

Supply Chain Planning

Moreover, the subsystem manages and optimizes activities in the supply chain, such as purchasing, production, inventory, and distribution.

Also, purchase order predictions can now be generated instantly by analyzing statistics from prior seasons, Google and Amazon search data, and third-party market databases.

  • Order reservation
  • Pre-ordering and detailed statuses
  • Invoicing
  • Complaints and returns management
  • Automation of supplier orders
  • Wait/Wish lists
  • Notifications: emails, and push for order changes

Product Management

Equally important, iAM-Trade helps balance technical, business, and marketing conditions to create, launch, and manage products that meet customer needs and help the wholesale fishing tackle distributor business grow.

  • Connectors for the dealers’ online shops and systems
  • Integrations with suppliers’ ordering system
  • Replacements and analogs
  • Competitive analysis
  • Customer feedback and engagement
  • Technical knowledge
  • Data analysis and performance tracking


Additionally, we’ve automated the customer’s accounting and reporting procedures, including the creation of customized reports at the customer’s request and the integration of the customer’s accounting system with the iAM-Trade solution.


In fact, the e-commerce portal based on the iAM-trade platform was integrated with the ERP, POS (Point of Sale), WMS, and accounting systems.

As a matter of fact, most of the client’s systems now reside in the hybrid cloud.

Oleg Redey


We have been working with Trident Software since 2014. Their team is very professional in its approach to the projects.

In fact, they created our B2B & B2C e-commerce portal and currently provide ongoing support, continuously studying customer preferences to deliver the most effective solutions.

A great team always ready to offer guidance when necessary. Wishing you continued success in your endeavors.

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